SEO, what is and what it does

This article will give you a brief introduction to SEO, how it works, and how to improve it.
Search Engine Optimization, or SEO for short, is a handy and powerful marketing tool. A good SEO strategy will give you the edge you need to perform better than your competitors.

What is SEO?

SEO is the process of improving your website’s ranking in search engines. By taking into consideration the way that search engines read your page, and the type of content they value the most, your data will look more relevant and therefore it will more likely appear as a result of any related search. The better your ranking is, the higher your website will appear on the search results page.

How can I improve my SEO?

Quality will be the keyword for this subject.
To improve your SEO score, your website should have relevant and unique content. Avoid copying and pasting information from the internet. Make sure you create your content, use the right keywords, and don’t ignore the small tasks that can make a huge difference in your ranking, such as giving title name, alt text, and alt description to the images you use in your website.
Well-written texts are also a plus, once the readability score will have an impact on your overall score. Also, allow your user to know more and explore your website, by having some internal and external links.

Does SEO have immediate results?

Unlike some other marketing tools, SEO won’t present immediate results. Although the digital world is prone to “viralise” content, an SEO strategy will take some time to take effect, between 2 to 12 months. The key here is to be patient and consistent. Keep working on your SEO, and you eventually will be rewarded with a good ranking.

 

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